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‘Decision fatigue’ has broken shopping. Stitch Fix’s Debbie Woloshin has a fix

“Shopping is broken,” declares Debbie Woloshin, CMO at, Stitch Fix. “Apparel shopping does not deliver what our clients need.  Ninety per cent of clients from a Stitch Fix internal survey described their online fashion shopping experience as stressful, overwhelming and fuelling self-consciousness. “You go to the mall, you need a dress, you leave with nothing […]

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