In this episode

Giovanni Zaccariello has one of the coolest jobs in retail. As Senior Vice President of Visual Experience at heritage brand Coach, Gio’s role is a rich blend of creativity and strategic thinking to connect with consumers on a deep level.  

From immersive pop-ups to even a flying Tabby hot air balloon, Coach has been making waves with its bold and imaginative experiential retail strategies. This interview offers a behind-the-scenes look at how Coach is engaging consumers in today’s competitive market through experiential retail.  

Gio lets us in on what a day in the life of a SVP of Global Visual Experience really looks like, the creative processes, and the strategic thinking that underpins Coach’s innovative brand activations, with a particular focus on connecting with the Gen Z audience.