New episode Retail Transformers

From Coach to co-founder: How Melissa Mash helped build Dagne Dover’s magic

In this episode

When Melissa Mash launched bag brand Dagne Dover in 2013, she set out to rescript the relationship between women and the things they carry. 

Cutting her teeth at Coach, where she helped turn around the brand’s first European retail store at Heathrow Airport, Mash witnessed firsthand customers’ pain points with bags that looked good but didn’t necessarily work for their lives.

Mash and her co-founders, designer Jessy Dover and operations lead Deepa Gandhi, built Dagne Dover (Dagne is a Nordic word that means ‘new day’) around functionality and inclusion, pitched as “a problem-solving bag brand designed to flex for whatever life brings”. 

About the speaker

Speaker profile
Melissa Mash CEO & cofounder, Dagne Dover

About the host

Speaker profile
Amie Larter CEO, Octomedia - Publisher of Inside Retail