In this episode
When Melissa Mash launched bag brand Dagne Dover in 2013, she set out to rescript the relationship between women and the things they carry.
Cutting her teeth at Coach, where she helped turn around the brand’s first European retail store at Heathrow Airport, Mash witnessed firsthand customers’ pain points with bags that looked good but didn’t necessarily work for their lives.
Mash and her co-founders, designer Jessy Dover and operations lead Deepa Gandhi, built Dagne Dover (Dagne is a Nordic word that means ‘new day’) around functionality and inclusion, pitched as “a problem-solving bag brand designed to flex for whatever life brings”.