In this episode

By fusing customer insight with AI innovation, home improvement giant Lowe’s is building what it hopes will be the most seamless home improvement experience online.

For Joe Cano, SVP of digital at Lowe’s, success hinges on understanding customer needs and using technology to deliver on it. “People are telling us what they want,” he tells Inside Retail’s Amie Larter for the latest edition of the video series Retail Transformers. 

“So we are collecting all of that data and asking what we can personalize for this customer to make their journey seamless and a great experience.”

Under Cano’s leadership, Lowe’s has built a more intuitive and connected digital ecosystem, designed to remove friction while helping shoppers envision and create their ideal spaces.