In this episode

When it comes to deciding which brand to buy, Jamie Salter, founder and executive chairman of Authentic Brands Group, calls his kids first. 

‘What do you think of Reebok?’ he might ask them. “Well, Dad, let me tell you the good, let me tell you the bad. And they’ll do a bunch of research … and they come back and tell me what they think of the brand,” Salter told Inside Retail’s Amie Larter in the latest edition of her video series Retail Transformers.