In this episode

“Shopping is broken,” declares Debbie Woloshin, CMO at, Stitch Fix. “Apparel shopping does not deliver what our clients need. 

Ninety per cent of clients from a Stitch Fix internal survey described their online fashion shopping experience as stressful, overwhelming and fuelling self-consciousness. “You go to the mall, you need a dress, you leave with nothing in your bag, you go home, and you’ve got 37 tabs open. By the time you check out, you bought paper towels and not the dress you needed to go to your sister’s baby shower.”

In an interview with Inside Retail’s Amie Larter for the video series Retail Transformers, Woloshin referenced the phrase ‘decision fatigue’ to sum up consumers’ misgivings about online fashion shopping.